Because when you strive to measure things, like leads, your focus isn’t on the right thing for your business. The right thing for your business is how much revenue you’re bringing in. When you measure leads, you’re forcing your marketing team to pull in leads who really aren’t interested in your product. You’re essentially just wasting time that could be used for revenue generation.
That is why we believe people need to stop thinking like marketers who only focus on results and more like business leaders who only focus on revenue.
In 2022, buyers are looking for trust. They want to feel confident and reassured that they can trust the brand they are doing business with. We want to help businesses create demand rather than trying to capture demand. Most marketing teams only focus on capturing existing market demand. They wait for people to look for them. They spend all their time and money fighting over the 0.1% of the market that is actively buying.
When in actual fact, you need to go to where your buyers spend their time and use that space to educate and inform them, rather than simply selling to them.
The problem is that creating demand for your business isn’t that simple – it’s pretty complex.
What strategy do you go with? What social media platforms do you use? How do I figure out who to target in the first place?
The truth is, it depends, depends on your objectives, your market, and your competitors.
This is why we exist. We want to help businesses strike up better conversations with the end goal of forming authentic, long-lasting relationships.
Every day, we’re immersed in the world of Demand marketing, trying new techniques and helping to grow more businesses. In short, we exist to help companies like yours thrive online. Our focus for our clients isn’t just to sell their products or services; it’s to protect and grow their brand as a whole.
Focusing solely on metrics like lead generation can divert your attention from what truly matters in your business: revenue growth.
Chasing leads often leads to attracting those who may not genuinely be interested in your product, resulting in a misallocation of resources that could be better used for revenue-generating activities.
We advocate a shift from a narrow results-focused mindset to a broader business-centric approach, concentrating on revenue.
Deloitte did a recent study that highlights a striking contrast in today's market: the value of trust is at an all-time high, yet people's willingness to trust is at an all-time low. They found that companies that earn trust outperform their peers by 400%.
Understanding this, trust becomes the cornerstone of our strategy. In a market where trust is paramount, buyers are looking for brands they can rely on. Our goal is to elevate your business beyond just meeting demand to actively creating it, fostering deep customer engagement through trust and reliability.
Many marketing teams get caught up in competing for the small percentage of the market actively purchasing, missing out on the bigger picture.
Effective marketing, however, is more straightforward than it appears. It's about crafting a narrative that resonates, not merely selling products but providing valuable information and education.
This essence of storytelling is what inbound marketing is all about – drawing customers in with content that's genuinely helpful and engaging.
The real challenge lies in selecting the right story, the best channels, and deeply understanding your audience.
Marketing complexity often arises from losing sight of its true purpose: effective communication and connection.
Our role is to simplify this process, guiding businesses to forge narratives that not only attract but also foster enduring relationships.
Every day, we're engaged in the dynamic field of Inbound marketing, experimenting with new methods to help businesses grow. Our commitment extends beyond just selling products or services; we're dedicated to nurturing and expanding your brand in its entirety.
Introducing a strategic approach that goes beyond simply generating leads; The ORTUS Business Growth Model™.
At ORTUS, we prioritise fostering sustainable growth and stimulating demand for your business. Our goal is to help you remain in 'attract mode,' consistently drawing in new clients and opportunities.
So, how do you effectively build a strong brand and generate leads within a 90-day timeframe? Our unique model is the solution.
By combining innovative marketing strategies, targeted outreach, and compelling brand narratives, we create a powerful presence in the market. Focusing on the bigger picture, we ensure that your business doesn't just survive, but thrives, by expanding your reach and increasing customer engagement.
Discover our design services that help shape your brand. We provide cohesive brand guidelines and memorable logo designs tailored to your vision. Benefit from custom business cards, brochures, and pitch decks that effectively convey your message and enhance your brand presence.
Key Features: Brand Guidelines, Logo Design, Business Cards, Brochures, Pitch decks.
With Webflow expertise, we build visually appealing and user-friendly websites. Experience seamless responsiveness, ensuring an exceptional experience for users across devices and platforms.
CMS, E-Commerce, Webflow, Responsiveness.
Boost your online presence with our digital marketing expertise. Utilise AdWords, Analytics, and Social Media for targeted reach, and enhance local visibility with Directory listings.
Adwords / Analytics / Social Media, Directory listings
Maximise your LinkedIn presence by targeting the right customers, crafting engaging content, and increasing traffic across channels. Our tailored LinkedIn strategies help foster meaningful connections, boosting your brand's visibility and generating more sales calls to drive business growth.
Target Customers / Create Engaging Content / Increase Traffic Across Channels / More sales calls
Elevate your email marketing strategies by reaching out to the right audience, designing compelling content, and enhancing engagement across all your email communications. Our personalised email marketing solutions facilitate strong relationships with your customers, amplify your brand's reach, and stimulate more direct responses to promote business expansion.
Apollo, Calendly, Increased sales calls
Inbound marketing attracts interested leads to your website and offers clear next steps for progressing through the sales process.
Identify their challenges and develop a digital marketing plan that presents solutions incorporating your products.
Well both organic content and paid ads will help you reach your target audience where they're already spending time online.
Familiarise yourself with your audience and provide them with comprehensive resources demonstrating how your product addresses their unique challenges.
