☑️ B2B SALES PROSPECTING

Drive business growth with a steady flow of meetings with key decision-makers.

No results, no fee - we only win when you do.
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Some clients we've worked with

B2B companies all share a common hurdle: consistently reaching the right people, whether for client acquisition, fundraising, or deal sourcing. This challenge compounds over time, directly impacting growth and market position. At ORTUS, we've cracked the code on predictable outbound that gets responses.

Generic Templates Don't Get Responses

The Problem: Most B2B companies rely on templated emails that get ignored. Why? Because decision-makers can spot a mass-market message from a mile away. Generic outreach doesn't just fail to engage - it damages your brand.

The ORTUS Solution: We craft campaigns that feel like one-to-one conversations. By researching your prospects and understanding their specific challenges, we create messages that demand responses.

Our approach combines:
• Deep prospect research
• Industry-specific messaging
• Proven conversion frameworks

Aggressive Outreach Kills Opportunities

The Problem: Bombarding prospects with aggressive follow-ups doesn't work. It damages your reputation, kills future opportunities, and gets your domain blacklisted. Yet many B2B companies still treat outbound like a numbers game - sending more emails when they should be sending better ones.

The ORTUS Solution: We've developed a strategic approach that respects your prospects while getting responses.

Our campaigns combine:
• Carefully timed sequences
• Strategic follow-ups
• Multi-channel touchpoints
• Domain health monitoring

When Sales & Marketing Don't Align

The Problem: Most B2B companies struggle with a critical gap: their marketing team generates leads, their sales team closes deals, but no one owns the crucial middle ground of turning cold prospects into warm meetings. The result? Wasted effort, missed opportunities, and frustrated teams.

The ORTUS Solution: We bridge this gap, acting as your dedicated outbound team. By owning the entire process - from prospect identification to meeting scheduling - we let your sales and marketing teams focus on what they do best.

The Feast-or-Famine Pipeline Problem

The Problem: Most B2B companies live in cycles: one month you're overwhelmed with opportunities, the next you're scrambling for meetings. This unpredictable lead flow makes it impossible to forecast revenue or scale consistently. Relying on referrals and ad campaigns simply isn't sustainable.

The ORTUS Solution:
We transform your pipeline from unpredictable to systematic. Our process delivers a consistent flow of qualified meetings - prospects who are informed, engaged, and ready to talk. You focus on closing deals while we ensure your calendar stays full.

Breaking Free from Referral Dependency

The Problem: Referrals are great, but building a business around them is risky. When they're flowing, you're too busy to build other channels. When they dry up, you're starting from scratch. Most B2B companies know they need to diversify, but struggle to build predictable outbound that works.

The ORTUS Solution: We transform your lead generation from passive to proactive. Using our proven tech stack and value-based approach, we create a systematic outbound engine that delivers qualified meetings consistently - complementing your referrals rather than replacing them.

Our 5-Step Process for Success:

01
Week 1

Discovery Call

A focused 15-minute conversation to understand:

  • Your target audience (who you need to reach)

    Your objectives (meetings, fundraising, deal sourcing)

    Your current challenges

  • If we're the right fit to help

02
Week 1-2

Strategy Session

A detailed planning call where we:

  • Map your ideal prospects

  • Define what "qualified" means for you

    Set clear success metrics

    Understand your unique value proposition

03
Week 2-3

Campaign Setup

We handle all technical elements:

  • Configure your outbound infrastructure

  • Build targeted prospect lists

    Create your custom sequences

    Run pre-launch testing

04
week 3-4

Launch & Optimise

Your campaign goes live:

  • Monitor response rates daily

  • Track performance metrics

    Adjust based on responses

    Scale successful approaches

05
Week 4-7

Sales Integration & Results

The system delivers:

  • Book qualified appointments

  • Handle all scheduling

  • Provide prospect insights

    Support ongoing optimisation

The competition vs ORTUS

Aspect

Tech Stack

Volume vs. Value

Content Strategy

List Segmentation

Pricing Model

Adaptability

Transparency and Communication

Deliverability and Lead Care

Promises

Other agencies

Relies on outdated technology, limiting campaign effectiveness and deliverability.
Prioritises quantity over quality, leading to less effective engagement.
Uses generic content, often repurposing material without customisation.
Minimal to no segmentation, treating all leads as if they have the same interests and needs.
Fixed retainers without performance incentives, leading to potential complacency.
Set-and-forget campaigns with little to no adjustments based on performance data.
Often operates with minimal client interaction or updates on campaign progress.
Neglects email deliverability and may risk lead quality with aggressive tactics.
Over promises and under delivers.

ORTUS

Employs the latest tech stack for superior
campaign efficiency and deliverability.
Focuses on high-value based, strategic engagements over mere volume.
Crafts highly personalised content tailored to each client's unique brand and audience.
Implements detailed list segmentation to ensure message relevance and engagement.
Performance-based pricing model, ensuring motivation is aligned with client success.
Constantly reviews and adjusts strategies based on real-time data for optimal results.
Guarantees open communication and transparency, providing regular updates and being available for queries.
Prioritises email deliverability and nurtures leads carefully to maintain high-quality prospects.
Set realistic goals and exeeds them.

Aspect

Tech Stack

Volume vs. Value

Content Strategy

List Segmentation

Pricing Model

Adaptability

Transparency and Communication

Deliverability and Lead Care

Promises

ORTUS

Employs the latest tech stack for cutting-edge
campaign efficiency.
Focuses on high-value based, strategic engagements over mere volume.
Crafts highly personalised content tailored to each client's unique brand and audience.
Implements detailed list segmentation to ensure message relevance and engagement.
Performance-based pricing model, ensuring motivation is aligned with client success.
Constantly reviews and adjusts strategies based on real-time data for optimal results.
Guarantees open communication and transparency, providing regular updates and being available for queries.
Prioritises email deliverability and nurtures leads carefully to maintain high-quality prospects.
Set realistic goals and exeeds them

Aspect

Tech Stack

Volume vs. Value

Content Strategy

List Segmentation

Pricing Model

Adaptability

Transparency and Communication

Deliverability and Lead Care

Promises

Other agencies

Relies on outdated technology, limitingcampaign effectiveness.
Prioritises quantity over quality, leading to less effective engagement.
Uses generic content, often repurposing material without customisation.
Minimal to no segmentation, treating all leads as if they have the same interests and needs.
Fixed retainers without performance incentives, leading to potential complacency.
Set-and-forget campaigns with little to no adjustments based on performance data.
Often operates with minimal client interaction or updates on campaign progress.
Neglects email deliverability and may risk lead quality with aggressive tactics.
Over promises and under delivers

And here’s what our clients are saying

FLUID/TABS

When Fluid launched their new defence product, they faced a common challenge: how do you reach decision-makers in one of the world's most closed-off industries?

Working with ORTUS they:

  • Landed meetings with previously "unreachable" defence leaders
  • Secured conversations with government decision-makers
  • Built credibility in a highly specialised market

SOLD BRANDS

Sold needed to streamline their sales process and focus on high-quality leads. With ORTUS’S precision approach, they transformed their sales strategy:

  • Over 50% reduction in unproductive sales meetings
  • 20% conversion rate on high-value leads
  • 5 solid leads in the first two months, with 1 closed deal and another close to closing
  • High-value retainers secured, powering business growth
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Icon - Elements Webflow Library - BRIX Templates

Don't just take their word for it.

Check out the responses they're getting

testimonials

This is what people say about us

Exceeded our expectations

Ortus exceeded our expectations, diligently attending to every detail and ensuring our specific requirements were flawlessly met. Their expertise and commitment to client satisfaction truly sets them apart. We'll undoubtedly collaborate with Ortus and Hugo again for our future projects, and highly recommend their services to others seeking exceptional results.

James Barshall
Founder, Thermal Renewables
The real deal.

Partnering with ORTUS was a great decision for us. We were initially attracted to their performance-based pricing, as it took the risk away from us. However, once we started working together, it felt like they were part of the team. No doubt they have  other clients, but it felt like they were as invested in our goals as we were, creating a genuine partnership. They're the real deal.

jamie green
Founder, RJSG Advisors
Attention to detail

Past experiences with agencies had us on our guard, but ORTUS changed the game for us. Their attention to detail caught our attention early on, and they went above and beyond what we hoped for. They managed to mix professionalism with a genuine warmth and friendliness, making the whole process all the more enjoyable. Initially, they secured us two calls in the first month, but quickly ramped up their efforts to deliver six the following month.

Ben Moroney
Director, Professional
Valuation
about us

What we do

Here's the truth about business growth:

• Everyone needs a predictable way to reach new prospects

• Most burn through ad spend with diminishing returns

• Few have cracked sustainable customer acquisition

That's me on the left - Hugo.

I founded ORTUS around a simple insight: cold email, when done right, is the most cost-effective way to reach decision-makers and generate meetings.

With roots in multinational marketing (working with brands like Natwest, Lexus, and Travelodge), we've developed a systematic approach to cold email that delivers results without the astronomical ad spend.

The difference? While others push expensive ad campaigns, we help clients reach their ideal prospects directly - cutting through the noise and landing in their inbox.

We handle everything from list building to campaign management, ensuring your message reaches the right people at the right time.

FAQ's

You got questions we got answers

1. What services does ORTUS  offer?

We help B2B companies land meetings with hard-to-reach decision-makers through strategic outbound campaigns.

Our end-to-end service includes:

• List Building & Prospect Research

• Campaign Strategy & Content Creation

• Technical Setup & Campaign Management

• Meeting Scheduling & Follow-ups

Whether you're targeting potential clients, investors, or acquisition targets - we handle everything from prospect to meeting.

2. How does the performance-based pricing model work?

Simple: you only pay for qualified meetings we book. We charge a small tech fee to cover infrastructure costs, then a fixed rate per meeting booked. This aligns our success with yours - we only win when you get results.

3. Can ORTUS work with businesses in any industry?

We specialise in B2B companies across all sectors - whether you're raising capital, sourcing deals, or looking for clients. If you need to reach decision-makers, our process works.

4. How does ORTUS ensure our brand voice is accurately represented in email campaigns?

Through careful onboarding and constant collaboration. We learn your brand voice, create content for your approval, and maintain regular feedback loops. Nothing goes out without your sign-off.

5. What makes ORTUS different from other agencies?

While others focus on metrics like open rates and click-throughs, we care about one thing: booking you meetings with decision-makers. Our pay-per-meeting model means we only succeed when you do.

6. How does it take to see results?

Most clients start seeing qualified meetings within 6-8 weeks of launch. While some campaigns perform faster, we set realistic expectations: proper technical setup and warm-up are crucial for long-term success.

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