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Generic Templates Don't Get Responses
The Problem: Most B2B companies rely on templated emails that get ignored. Why? Because decision-makers can spot a mass-market message from a mile away. Generic outreach doesn't just fail to engage - it damages your brand.
The ORTUS Solution: We craft campaigns that feel like one-to-one conversations. By researching your prospects and understanding their specific challenges, we create messages that demand responses.
Our approach combines:
• Deep prospect research
• Industry-specific messaging
• Proven conversion frameworks
Aggressive Outreach Kills Opportunities
The Problem: Bombarding prospects with aggressive follow-ups doesn't work. It damages your reputation, kills future opportunities, and gets your domain blacklisted. Yet many B2B companies still treat outbound like a numbers game - sending more emails when they should be sending better ones.
The ORTUS Solution: We've developed a strategic approach that respects your prospects while getting responses.
Our campaigns combine:
• Carefully timed sequences
• Strategic follow-ups
• Multi-channel touchpoints
• Domain health monitoring
When Sales & Marketing Don't Align
The Problem: Most B2B companies struggle with a critical gap: their marketing team generates leads, their sales team closes deals, but no one owns the crucial middle ground of turning cold prospects into warm meetings. The result? Wasted effort, missed opportunities, and frustrated teams.
The ORTUS Solution: We bridge this gap, acting as your dedicated outbound team. By owning the entire process - from prospect identification to meeting scheduling - we let your sales and marketing teams focus on what they do best.
The Feast-or-Famine Pipeline Problem
The Problem: Most B2B companies live in cycles: one month you're overwhelmed with opportunities, the next you're scrambling for meetings. This unpredictable lead flow makes it impossible to forecast revenue or scale consistently. Relying on referrals and ad campaigns simply isn't sustainable.
The ORTUS Solution: We transform your pipeline from unpredictable to systematic. Our process delivers a consistent flow of qualified meetings - prospects who are informed, engaged, and ready to talk. You focus on closing deals while we ensure your calendar stays full.
Breaking Free from Referral Dependency
The Problem: Referrals are great, but building a business around them is risky. When they're flowing, you're too busy to build other channels. When they dry up, you're starting from scratch. Most B2B companies know they need to diversify, but struggle to build predictable outbound that works.
The ORTUS Solution: We transform your lead generation from passive to proactive. Using our proven tech stack and value-based approach, we create a systematic outbound engine that delivers qualified meetings consistently - complementing your referrals rather than replacing them.
A focused 15-minute conversation to understand:
Your target audience (who you need to reach)
Your objectives (meetings, fundraising, deal sourcing)
Your current challenges
If we're the right fit to help
A detailed planning call where we:
Map your ideal prospects
Define what "qualified" means for you
Set clear success metrics
Understand your unique value proposition
We handle all technical elements:
Configure your outbound infrastructure
Build targeted prospect lists
Create your custom sequences
Run pre-launch testing
Your campaign goes live:
Monitor response rates daily
Track performance metrics
Adjust based on responses
Scale successful approaches
The system delivers:
Book qualified appointments
Handle all scheduling
Provide prospect insights
Support ongoing optimisation
Here's the truth about business growth:
• Everyone needs a predictable way to reach new prospects
• Most burn through ad spend with diminishing returns
• Few have cracked sustainable customer acquisition
That's me on the left - Hugo.
I founded ORTUS around a simple insight: cold email, when done right, is the most cost-effective way to reach decision-makers and generate meetings.
With roots in multinational marketing (working with brands like Natwest, Lexus, and Travelodge), we've developed a systematic approach to cold email that delivers results without the astronomical ad spend.
The difference? While others push expensive ad campaigns, we help clients reach their ideal prospects directly - cutting through the noise and landing in their inbox.
We handle everything from list building to campaign management, ensuring your message reaches the right people at the right time.
1. What services does ORTUS offer?
We help B2B companies land meetings with hard-to-reach decision-makers through strategic outbound campaigns.
Our end-to-end service includes:
• List Building & Prospect Research
• Campaign Strategy & Content Creation
• Technical Setup & Campaign Management
• Meeting Scheduling & Follow-ups
Whether you're targeting potential clients, investors, or acquisition targets - we handle everything from prospect to meeting.
2. How does the performance-based pricing model work?
Simple: you only pay for qualified meetings we book. We charge a small tech fee to cover infrastructure costs, then a fixed rate per meeting booked. This aligns our success with yours - we only win when you get results.
3. Can ORTUS work with businesses in any industry?
We specialise in B2B companies across all sectors - whether you're raising capital, sourcing deals, or looking for clients. If you need to reach decision-makers, our process works.
4. How does ORTUS ensure our brand voice is accurately represented in email campaigns?
Through careful onboarding and constant collaboration. We learn your brand voice, create content for your approval, and maintain regular feedback loops. Nothing goes out without your sign-off.
5. What makes ORTUS different from other agencies?
While others focus on metrics like open rates and click-throughs, we care about one thing: booking you meetings with decision-makers. Our pay-per-meeting model means we only succeed when you do.
6. How does it take to see results?
Most clients start seeing qualified meetings within 6-8 weeks of launch. While some campaigns perform faster, we set realistic expectations: proper technical setup and warm-up are crucial for long-term success.